Bad Chiropractic Marketing can be the Death of your Practice
Posted on January 10, 2009
Filed Under Chiropractic | Leave a Comment
We all know that we shouldn’t put all our eggs in one basket, but it’s amazing how many chiropractors are conducting their chiropractic marketing tactics in this same “dead end” way. When chiropractors spend tons of money on media slots and newspaper ads, they’re wasting all their money on forms of media that won’t get them what they’re looking for. Advertising in this way is so expensive and yields so little results, that you’re literally driving money away from your practice instead of towards it. It’s almost like these DC’s are betting their practices at the local horse race. The odds are truly against you.
The economy is seriously in recession, and the big mistake that chiropractors are making is to stop marketing because it costs too much. You can’t bring more success to your business by not marketing, but you also can’t bring more success by paying through the teeth for marketing. So what’s the solution? It seems like there’s no escape from the current financial challenges. The only answer is to evolve with the times and utilize the tremendous power of online social media.
You’re probably telling yourself that you don’t have the money to market your chiropractic practice anymore, and you’re wondering how else you can spread the word about your business. The answer is much more exciting than you’ve imagined, and it’s absolutely free to you. So what kind of marketing is this? Well, it’s definitely not TV, newspaper ads, magazines, telemarketing, or postcard drops. These are black holes that will cost you a fortune and yield mediocre results.
So what’s the answer? If you have all your money tied-up in expensive ads and old marketing techniques with no results, you can still see loads of new patients walk through your doors using the exposure of Web 2.0 and social media; and it’s absolutely free! Chiropractic marketing is being completely revolutionized by sites like YouTube, MySpace, and Facebook. These sites aren’t just for teenagers as some would like you to believe. At least 50% of the traffic on these sites is 30 years or older.
Targeted marketing that specifically hits the demographic you need is the wave of the marketing future. It’s simple and cost effective, and you’ll be amazed at the amount of new patients and business you’ll receive. I can’t express how important it is to start your online marketing on the right foot! If you don’t know what you’re doing, you can seriously damage your credibility in your community from the get-go. This is how many chiropractors have failed. To create success, you need to find someone who has experienced success.
Here’s an idea for a strategy that works wonders when done correctly. Get on one of these social media sites and start an account. Then, invite people within a 5 mile radius to be friends, and start communicating with them. These people will begin to learn about you as a person, and then they can learn about you professionally. Taking steps like this will ensure that you’ll get phenomenal traffic to your chiropractic website and new patients through your doors.
Also, begin to provide massive value to these people. Send them videos and articles that they can begin to use and apply to their daily lives. For example, one video that I posted was about how to get rid of a headache naturally. This video garnered about 3,000 views within its first week! This was because it spread using viral marketing. Someone got an enormous amount of value out of it, then they forwarded this video to their friends, and so on.
Hopefully, you can begin to see the massive potential and possibility of these social networks. I’ve literally been able to rake in a small fortune using these types of chiropractic marketing methods. Again, they are no-cost to you, yet they can yield huge returns and ultimately grow your chiropractic practice to unimaginable heights. Get involved and set-up your accounts on these social networks today so you can learn some innovative and new ways to get your business out into your local community.
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